The Mother, Baby & Child Awards

Get ready for an evening full of celebration, innovation and heartfelt recognition for all those helping families flourish. The Mother, Baby & Child Awards are back for 2025.

In a region brimming with groundbreaking family brands, remarkable products and brilliant services in the maternity, baby and child industry, it’s only fitting that we take a moment to celebrate the magic they each bring to the parenting journey. That’s the heart of the Mother, Baby & Child Awards –  a unique, community-driven celebration of the people, places and products that support families across the UAE.

Now returning in its 12th edition, this year’s event promises to be more special than ever, because for the first time, the Mother, Baby & Child Awards will take place in collaboration with The Baby Expo Dubai 2025 – the Middle East’s biggest maternity, baby and toddler event. The Expo introduces families to the resources they need, while the Awards spotlight the ones they already trust, creating an unparalleled event experience for families in the region. 

A trusted legacy

The Mother, Baby & Child Awards were created in 2011 with one simple mission – to spotlight the people and brands that genuinely make a difference to families. Whether it’s a school that feels like a second home, a skin cream that keeps baby’s eczema at bay, or a paediatrician who treats your child like their own –  these awards are about recognising real support and real results.

Most of the awards are voted for by the public and are based on the honest opinions of mums and dads who know what truly works – with a select few categories judged by a panel of industry experts. This makes the MBC Awards one of the most authentic accolades in the parenting space and a meaningful recognition for those going the extra mile.

Over the years, the awards have grown alongside the region’s vibrant parenting community, adapting to reflect evolving trends and family needs. From sustainability in baby care to digital innovation in parenting apps, the MBC Awards continue to highlight the brands and services parents value most.

Reflecting real life

This year, the 2025 Mother, Baby & Child Awards will feature over 40 categories, covering everything from pregnancy and postnatal support, to education, healthcare, wellness, beauty, entertainment and more.

Among the most anticipated are:

• Best Paediatric Healthcare Provider
• Parent And Lifestyle Influencer Of The Year
• Top Health And Wellness Brand
• Best Baby Milk Formula
• Best School
• Best Parenting App

Every category is grounded in a simple truth – parenting is not a solo sport. It really does take a village, and these awards shine a light on the tools, products and people who make that village stronger, safer and more joyful.

The Gala Dinner

Mark your calendars for Friday, May 16th, from 6:30 pm at the elegant Ritz-Carlton, DIFC, for the Mother, Baby & Child Awards Gala Dinner.

The evening promises all the elements of a dazzling celebration, from fine dining, live entertainment, an inspiring atmosphere, and of course – the grand awards ceremony. Finalists and winners will be recognised on stage and receive an official award plaque, with highlights captured in the official Awards Video, hosted on the MBC website.

More than just a ceremony, the Gala Dinner is about community. It’s a rare chance for industry professionals, brand leaders, healthcare providers and real parents to come together, connect and celebrate the shared mission of supporting families.

Judging with heart

While most categories are publicly voted, a select few are decided by an esteemed judging panel made up of industry experts, parenting professionals and community figures who bring diverse experience and insight to the table. Each judge is carefully chosen for their connection to family life, their professional expertise and their commitment to supporting mothers, babies and children.

Why your vote matters

For those who voted in the Mother, Baby & Child Awards, you’re not just supporting a brand or service – you’re giving a nod of thanks. Maybe it’s to the moisturiser that soothed your newborn’s sensitive skin. Maybe it’s to the nursery who helped your toddler’s separation anxiety melt away. Or maybe it’s the maternity delivery team who gave you confidence and care in those first moments of motherhood. Your vote is your voice. It’s how you share your story, uplift your community and help other parents discover what really works.

It takes a village

The Mother, Baby & Child Awards are built on connection. They reflect the power of community – one that grows stronger each time a parent shares a recommendation, a tip or a vote of appreciation.

Supported by beloved sponsors such as Cybex, Hum Mum, Al Ain Farms, NML Hair Care and Kids Spot, and in collaboration with Little Learners Nursery, BBC Good Food Middle East and The Baby Expo Dubai, this year’s event is truly a village effort –  and one that’s worth celebrating.

Be part of the celebration 

Every parent deserves to feel supported. Every child deserves the best. And every brand that helps make that happen deserves to be celebrated. Whether you’re a parent who’s been inspired by a product or service, a professional who supports families every day or simply someone who believes in the power of community, the Mother, Baby & Child Awards 2025 are your opportunity to get involved.

To book your seats, visit www.motherbabychild.com/awards/2025/book-your-seats